As a bit of a primer to this article, check out our Ultimate Guide to Small Business Branding, which will guide you through a lot of the key terms and branding ideas to consider for your business.
If you want to create the next Apple, or Nike, but you don’t understand the competitive advantages of branding, or even how good branding can work for your business, then this is the post for you.
Branding Builds Recognition and Loyalty
The first two things a strong business brand should do is work to build brand recognition and customer loyalty.
Consistent and considered use of the same graphic elements, wording, photography, and advertising, will work together to form your brand identity.
If people see your brand in the wild, and it’s consistent in it’s visual approach and delivery, your building up brand recognition.
Consistency is a vital ingredient when trying to use branding to your advantage. It’s no good having an advert in Men’s Fitness, that looks completely different to the advert in GQ magazine. Then, when the customers visit your website, they’re greeted with something different again.
Consistency helps build brand recognition, which is one of the biggest advantages to successful business branding.